Top 5 Social Apps Performance on Unified Platform in Africa Q1 2024

In the first quarter of 2024, the top five social apps in Africa—TikTok, Facebook Lite, Instagram, Threads, and X—exhibited diverse trends in their performance metrics.

TikTok from TikTok Pte. Ltd. saw varied weekly revenue, peaking at approximately $265K in early January before gradually declining to around $203K by the end of March. Downloads fluctuated, reaching a high of 1.76M in the first week of January and a low of 1.37M in late February. Active users remained relatively stable, averaging around 43.5M weekly.

Facebook Lite by Meta Platforms, Inc. experienced a steady increase in weekly revenue, starting at $19K in early January and peaking at about $22K in late February. Weekly downloads showed a significant rise, starting at 1.36M and ending at 2.18M by the end of March. Active users also increased, averaging around 147M in January and reaching approximately 152M by the end of March.

Instagram saw a consistent weekly revenue pattern, with a peak of approximately $37K in mid-February and a low of $25K in mid-March. Downloads followed a similar trend, with a high of 1.12M in early January and a low of 850K in early March. Active users remained stable, fluctuating slightly around the 43M mark throughout the quarter.

Threads showed a steady increase in downloads, peaking at 246K in mid-March. Active users also grew consistently, starting at 2.56M in early January and reaching 3.52M by the end of March. Revenue data for Threads was not available for this period.

X from X Corp. had a steady weekly revenue, starting at around $14K in early January and peaking at $19K by the end of March. Downloads showed a moderate increase, starting at 186K and ending at 194K. Active users remained stable, averaging around 15.3M throughout the quarter.

This data, provided by Sensor Tower, highlights the diverse performance trends of these top social apps in Africa. For more detailed insights, visit Sensor Tower.